Provider of eCommerce & Data solutions

Our products focus on solutions for enterprise customers, primarily in e-commerce and big data. We develop complex technology solutions, but are valued for our product expertise, customer POV, ability to work with metrics, and commitment to exceeding expectations in solving business problems.

Nobody needs research. Everyone needs results. That is why each of our projects starts with a discovery. We transform images of the result from conceptual abstraction into a set of digitized tasks and clear metrics. We invest a lot of resources at the start, saving up to 20% of the project budget. And most importantly, we remove the risks of non-launch and accelerate the Time-to-Market of a new solution, helping you get to value faster. This is how we turn discovery from a tool for calculating project cost into an assessment of investment attractiveness.

The key problem of 4lapy when they approached AERO was the rampant growth in the share of advertising spend (DRR). This metric reflects how genuinely loyal people are to a brand, whether they leave after a purchase and return to make a new one.

The brand was facing the fact that a portion of the audience was not returning and the proportion of new purchases exceeded the proportion of repeat purchases. We needed to make a product that would evoke an emotional connection between the customer and the brand, encouraging them to come back again.

Our task was to create an online store that could compete with marketplaces in terms of prices, convenience, assortment, and delivery speed.
We conducted a survey among pet owners and asked them why they decided to get pets. The answer to this question - for the sake of emotions! They formed the basis of the concept of the new online store 4lapy.

There is a user journey between how a customer comes to the site and when they place an order. Customers are different and their paths are different, then we can step by step find places on the site/app where the customer has difficulties to optimize them. We test chips, test hypotheses and step by step make it more attractive to customers, thereby raising sales.

Customer Data Platform (CDP) is a product that stores and allows processing customer data: attributes, orders, receipts, mobile analytics data and advertising cabinets.

The marketer's tools inside allow them to create a message template, segment the audience of recipients, or design communication logic - mass, but personalized.

Recently, there has been a mass replacement of cloud and foreign solutions with Russian ones. We have analyzed about 20 different products, and our consulting is ready to give a precise answer to the question of which product will best suit our clients' business tasks.

During implementation, we consolidate online and offline data and assemble a seamless solution that can earn millions, and sometimes tens and hundreds of millions, in additional profit.

If you have more than 1 million customers, then Customer Data Platform must have:

- Instead of 1-2 marketing campaigns per week, you can manage up to 5 marketing mechanics simultaneously;

- get rid of the risks of consumer terrorism, reduce or eliminate lawsuits under the law “On Advertising”;

- working from data you can better manage churn and retain customers.

But each CDP solution is not like the other. How do you choose the right one? We can help you find the product that best meets your business objectives and fits into your IT landscape.

Delicious burgers are good. But in the online era, without a cool website and app, the expirience is definitely incomplete.

That's why we helped Burger King make a brand new website and online store. Not everyone orders burgers on a mobile app or aggregators!

The popularity of marketplaces has led to the fact that online stores, which for many years worked in the format of specialized sites, have begun to expand their assortment. And this requires a completely different technological base! If you are ready to become a marketplace, AERO provides the technology that will help you to implement a full-fledged seller's personal account in the shortest possible time and start selling external assortment.

When launching a D2C project, we realize that a manufacturer needs to compete with B2C retailers, whose experience in online commerce is measured in decades. By launching an online marketplace, a manufacturer simultaneously introduces many new business processes. And their requirements often change on the fly. We can offer ready-made, proven solutions and help build business processes in parallel with the launch of a digital product.

The choice of IT product architecture determines the ability of the business to grow and meet customer needs. Choosing an architecture is always about tradeoffs. There is no perfect architecture. The choice of architecture depends on dozens of factors: on the required architectural properties (scaling, development cost, security, fault tolerance), on the organizational structure of the company, on the company's growth plans, on legal requirements. In our practice we have experience with different architectures: monolithic, modular monolithic, multilevel, service and microservice, Pipeline and hybrid architectures. For architecture selection we use the following approaches: DDD, Event Storming, C4 modeling.

Shell International produces engine oils using advanced technology. They protect the engine and extend its life.

This is how the company takes care of its customers' cars. And we, the AERO team, have already made it easy and simple to buy Shell motor oil.

Right now, we are in a global trend of AI penetration into all spheres of life, including business. Many companies are either already applying these algorithms in their processes or are planning to do so. Correct infrastructure is critical for their work - correct and up-to-date data is needed. We help businesses implement such ML and AI platforms and systems.

A mobile app is not a store that you go to occasionally if you need to buy something or just to look around. It is a service that is with you all the time, with which you ride an escalator, stand at a traffic light, or fall right into during a pointless business meeting. We create apps that customers won't part with, even when they're not holding their phone. But our customers aren't social media, and they aren't always convenience stores. Sometimes they're sofa stores, refrigerator stores, or steel rental stores. Inventing the experience of interacting with them on a regular basis is particularly interesting.

As buyers we love to make online shopping enjoyable and comfortable. For Stockmann, one of the main multi-brand retailers, we created a full-fledged Omnichannel system: we combined an online store, which is integrated with an offline retail store, and a convenient mobile application on a single online platform. Thanks to online resources, a customer starts interacting with the store before visiting it and maintains communication with it afterwards. Thus, Stockman has an additional sales channel, with the help of which it has managed to reach a new audience and expand its sales geography.

Outstaffing of IT-specialists allows you to promptly deploy the necessary specialists of a given field: development, design, analytics, DevOps.

We solve various tasks in the format of outstaffing. Additional involvement of experts in the internal AERO expertise loop allows us to solve our clients' tasks more efficiently. We use skill-sets to select specialists by meta-, hard-, soft-skills, which allows us to ensure long-term participation of specialists in the project.

We were approached by one of the largest car dealers, Borishoff, to develop a product and IT strategy for customer experience. One of the key problems for car dealers at the time was that the new car market was almost at a standstill because deliveries had stopped and there was no problem with car sales. We were faced with the task of finding new niches, looking at the market, developing a customer journey strategy, product strategy and architecture.

On the one hand, our client is a person like all of us, with a phone in the pocket, demanding of the product, meticulous in details. On the other hand, our client is a large enterprise with huge responsibilities and distributed solution centers inside. In this dualism, it is especially important to have your own agency - subjectivity and opinion based on expertise and experience of mistakes. It will allow us to lead the way, to make non-conjectural, innovative products that we will be truly proud of.

You definitely need to focus on data management if:

1. Your reports contradict with each other

2. You spend too much time creating them

3. You face difficulties finding high-quality data

Businesses were showing the need for competent data management day by day. It was regularly required to create a report or upload a SQL database. We decided to fix this imperfection and create an intelligible, accessible and flexible data management platform.

“A key objective of AERO's project with Coffeemania was to be a driver of change. To help the company take the first step in building a data culture. Such projects are done according to the developed methodology, which includes 3 main stages: identification of business value, definition of technologies and process around data, which should be implemented in the company”, - Vyacheslav Zhukov, Chief Data Officer of AERO.

You can't just put numbers on a dashboard! Behind them there is always a company-specific business logic for loading, processing and storing data. The data platform determines to a large extent how successful a company will be.

We developed a data warehouse for Hoff that is easy for analysts to use and reliable for the business.

BI is a system for business users to analyze data. It allows you to build reports, monitor metrics, and visualize data. With its help, teams can make predictions, find insights in data, and make decisions.

ETL is a group of systems that provide data extraction from sources, its transformation and loading into the storage. These systems are responsible for the correct movement and transformation of data within the data platform.

Data management is the methodology we follow in all our projects. It includes both popular areas, such as DWH and BI, and areas that are often forgotten, but they are very important - Data Quality management system, data catalog, unified directories within the company. Data management allows you to build a stable system of decision-making that will bring business value for many years to come.

KPIs of different departments and divisions do not agree with each other, do you feel like everyone seem to have the same goal, but in completely different directions to achieve it?

In order to avoid these problems, you need to build a hierarchy of metrics - that is, to harmonize the goals and metrics that you work with and bring them together into a common flow so that the whole company moves in the same direction.

No one but you can build a hierarchy of metrics for your company, but we can tell you how to do it methodologically.

There are many types of analytics in online stores - marketing, product analytics, full-field analytics, direct marketing, customer analytics, product analytics, etc. Often they exist in isolation, so we offer an end-to-end analytics tool to build links between the stages of the customer journey and analyze everything as a whole.

The 3 most popular use cases of the AERO platform:

1. Your e-com is not meeting business needs. Changes are time-consuming, the site is slow. We can create a roadmap for transitioning to the AERO platform without interrupting business operations.

2. You want to automate sales, purchases and tell your product story. Due to the ready modules of the platform it can be done in a short time.

3. You need to make an advanced catalog, launch PIM and CMS systems, personal cabinet of the supplier and pricing system. Here, individual modules of the platform are well suited to your tasks.

AERO platform modules include:
- product catalog
- reviews
- ordering and shipping
- payment
- personal cabinet
- authorization
- cms.

The platform solution also includes a supplier LC, a pricing product and a PIM system for assortment management.

The modular approach allows to use the entire platform as a whole, as well as to integrate individual modules into your IT landscape, optimizing the cost and development time.

Our main development experience is concentrated in the e-commerce segment.

Over the last 10 years we have made a huge number of online stores. It is easy to notice that the functionality of the card, product list, filters are similar for different online stores.

That's why we decided to create the Catalogue module on our platform, which allows you to save time on the implementation of basic functionality and spend resources on the development of custom features unique to your online store.

The main and the most heavily loaded part of the platform is the Product Catalog.
It is responsible for displaying products on the website and in the mobile app, as well as in external systems that are connected via API.

To cope with increased loads, our module is developed in the high-performance Golang language.The catalog can be a standalone master system of goods, and can also be integrated via Kafka with 1C, SAP ERP or PIM systems.

Decathlon had a difficult task - to develop an online store, creating a platform for it that would replace the solution developed many years ago by our foreign colleagues.

“When we got to know the Decathlon brand, it was running on an international platform. The local team didn't have the ability to make changes quickly. One of our tasks was to make the new platform respond to the speed of brand changes,” - Alexey Egorychev, ex-CTO of AERO.

We chose AERO as one of the contractors who developed the online store, platform, design and helped us integrate the whole range of new solutions for the brand.

The probability of purchase depends on the accuracy and speed of product search on the site. The main functions of the search module are: correction of typos, stop words, search hints, customization of search relevance through CMS, etc.

A specialized opensearch database is used as a full-text engine. Search can index 10 million records within an hour, APIs respond in less than 500 m/s, the tool is designed for load scaling.

The Pricing platform module is designed to analyze competitors. To do this, we need to be able to match our goods with the goods on the competitors' site. Previously, this was done manually by employees, which required a lot of human and time resources.

Our module, developed on the basis of a neural network, allows us to realize this task quickly, automatically and in the background.

Automating work with legal entities is a space where Pareto's law stops working.

There are too many things to consider - the specific data model of legal entities and business processes that go not even into systems, but into heads that are not digitized.

The AERO platform contains key business cases of B2B customer interaction - KYC, data model and role model for legal entities, integration with document management and Service Desk.

The personal office of a retailer or supplier is the key to systematic work with procurement, as well as an increased probability that your physical or digital shelf will have the desired assortment in the right quantity at the right time.

The functionality on the AERO platform is built as a single solution in integration with the PIM system and online store, but can also be independently integrated into the existing IT landscape - to ERP and WMS.

Content management in a service architecture is a complex task, because each service has its own database.

We have developed FOCUS CMS, which can connect via API to services and manage data in them. CMS can manage banners, SEO information, geo, any static information and directories.

There are now 6 modules in the basic license of Focus. They will be enough to launch a full-fledged MVP. You will be able to set settings, manage directories, and upload files to the media library. But recently video content is gaining popularity!

That's why we decided to create a new module that allows you to place shelves with videos on any page of your site. And yes, that is the module this site runs on!

The AERO platform is being actively developed. Right now its functionality includes more than a hundred already tested user scenarios - case studies.

However, we are not stopping there. We are actively working on the introduction of new unique functionality. For example, AI-mechanics, voice recognition, vector search and much more.

Our users will be able to get all these new features with the installation of new versions of the product.

What is Fantastic Works? For us, every project is a research, a kind of monograph and the discovery of something new in each brand. Together with the client, we look around and then try to look deep inside ourselves to find a new solution to each problem. This approach is what makes our solutions truly fantastic.

It started when our sneakers outgrew our website. We wanted to do something really ultra-trendy, as ambitious as our plans for the future, original and in the spirit of the times. Although our brand is vintage - it will soon be 60 years old - we want to live not only for today, but also for tomorrow. This is why I turned to AERO. For original ideas, a quality product and a cool new website.

The new website is a reflection of the brand's new identity.

We didn't just create a website. We built an entire world where every element screams of eternity, novelty, and tradition.

Dva Myacha preserves their legacy, remaining timeless and beyond trends.

Dva Myacha – one love!

Modern design is all about functionality. Especially in e-commerce where no business goals can be achieved without it.

We create solutions with focus on beauty, aesthetics and empathy, not forgetting about improving functionality in the meantime.

Denis Dutton, American philosopher, says that every well-done activity can be called beautiful

We see this as a motto for each project we make. Functionality for us is always a part of beauty and vice versa.

Fantastic Works team is a unique example of competence in creating and improving fashion brands' strategies.

We are at the centre of events when it comes to technology and buzzing trends. While using best world practices, we aim to nurture local landscape and help our clients evolve while evolving ourselves.

Retailers are often concerned about democracy on marketplaces, initiative and providing sellers with a wide range of tools.

Opinions differ here. The number of requests from offline retailers for solutions for assortment management, point-of-sale profiles, working with suppliers and pricing is off the charts. After all, working with a physical shelf is very different. What has been managed with Excel for years is starting to change as online sales managers migrate to traditional retail.

When the cost of attracting a client can vary from 200,000 to two million, you have to implement end-to-end analytics. All real estate developers have done this successfully.

But what will be the trend in 2024-2025? Cross-case studies and capitalizing on them.
For example, manage pricing dynamically on the site from data on end-to-end analytics, information about the exposure period of objects and the possibility of its redemption .

If you'd like to learn how this works and discuss more cases, write to us.

What's the biggest pain point for manufacturing companies in 2024? Human Resources. The challenge for the industry will be to apply all those business processes, methodologies and approaches that have been long ago implemented in banking and e-com to HR policies.

Build an employee profile on a thousand attributes. Segment and build churn patterns across the entire organizational structure. Create event triggers on PB&E and ERP. The people who create the world's best banking and e-com and the world's best customer experience will help accomplish this transformation.

We developed an online application configurator for NLMK Group. We imported the current solution and replaced it with a product of our own development.

The project implementation took 7 months, we manually collected all potential configuration scenarios, developed LO-VC interpreter on GO and tested all 13 thousand potential configurations. We worked out a cutover plan, in which we took into account all possible scenarios, up to the system rollback.

Most importantly, we helped the client migrate to the new platform in a timely manner, providing NLMK with seamless interaction with the customer even after the vendor's solution failed.

For the last two years and up to now, the banking segment has been migrating from foreign and legacy solutions, particularly in the class of data products, storage, data quality, data catalog, ETL solutions to Russian or open-source solutions.

It is a non-trivial task to migrate thousands of directories, dozens and hundreds of integration flows, countless tables and reports while maintaining clustering and ensuring migration continuity. Dozens of years of development on Oracle and SAP make data migration to new products challenging.
We know how to work with these classes of solutions.

Let us tell you all about it!

The AERO team, together with Prosvescheniye, worked on changing the perception of the company from a large publishing house to a full-fledged digital platform.

“How did we come to the idea of creating an ecosystem? Certainly, the market trends indicate that today, the companies that succeed are those that build a unified customer journey, providing a complete range of services, primarily through digital channels,” said Olga Ponomareva, Marketing Director at Prosveshcheniye.

The result of our work was the development of two entirely new websites – a corporate one and a user-focused site aimed at parents, students, and teachers.

Our task was to make their user journey completely seamless, and we achieved it with a “5” rating.

If you want to visit us and see how we work, message us or just come visit.
Perhaps we should introduce a format of working from our office for a day? Let us think about it.

You don't have to work at AERO to be part of our family. We gather people who are interesting to talk to around us.

About work, even after work, because it's an important part of our lives. Come and meet us!

Come and join our Buenos Aeros Telegram channel and stay in touch wherever you are.